Online Marketing Manager – Website & Growth (m/w/d)

About the Role

Your Impact 

• Drive measurable pipeline growth through website performance
• Own MQL generation and conversion optimization across all website touchpoints
• Improve traffic-to-lead and lead-to-pipeline conversion rates
• Ensure scalable and high-performing website experiences 

Your Responsibilities 

Website & Conversion Ownership 

• Own the performance of our website as a central conversion hub
• Optimize user journeys, landing pages, and conversion paths
• Plan, execute, and analyze A/B tests and continuous improvements
• Collaborate with Growth and Solution Marketing to align messaging and campaigns

SEO & Traffic Growth 

• Develop and execute a holistic SEO strategy (on-page, off-page, technical)
• Conduct keyword research, content gap analysis, and define SEO roadmaps
• Optimize content structure, internal linking, and metadata
• Drive backlink strategies and digital PR initiatives

Website Operations & CMS 

• Own and manage our CMS
• Implement and optimize landing pages for campaigns and lead generation
• Ensure technical performance (Core Web Vitals, mobile optimization, crawlability)
• Collaborate with external developers and agencies on technical improvements
• Manage an external budget for website development and optimization

UX & Performance Optimization 

• Analyze user behavior and identify UX improvement opportunities
• Optimize customer journeys across the funnel
• Ensure consistent, scalable, and high-performing website experiences

Emerging Topics 

• Explore and improve visibility in generative search environments (GEO)

What You Bring 

Experience & Skills 

• 3–6 years of experience in online marketing with a focus on website performance and SEO
• Strong understanding of marketing funnels (SEO, landing pages, content gates)
• Proven track record in improving traffic, conversions, and lead generation
• Hands-on experience with SEO tools (e.g. SEMrush, Ahrefs, Sistrix, Screaming Frog, Google Search Console)
• Experience with analytics tools (e.g. Matomo, Google Analytics, Tag Manager)
• Solid CMS experience

Technical & Analytical Skills 

• Solid understanding of technical SEO and website performance
• Basic knowledge of HTML, CSS, and JavaScript
• Strong analytical skills with the ability to interpret KPIs and derive actions

Working Style 

• Hands-on and execution-driven (approx. 70% execution, 30% strategy)
• Comfortable working independently with a high level of ownership
• Strong project management and stakeholder coordination skills
• Pragmatic and solution-oriented mindset 

• You own your domain end-to-end (campaigns, channels, website areas)
• You work closely with:
  • Growth Marketing Manager
  • Solution Marketing Manager
• You collaborate with external partners (developers, agencies, freelancers)
• Content and design are provided – you focus on performance and orchestration
• No dedicated in-house developers – you drive implementation via partners 

• Website-driven pipeline and ARR
• MQL generation and conversion rates
• Traffic-to-lead and lead-to-pipeline performance
• Overall website performance and scalability

• Experience with CRO frameworks and experimentation setups
• Basic design or image editing skills (e.g. working with templates)
• Experience in B2B SaaS or similar environments

Why Join Us 

• High ownership and real business impact on pipeline and growth
• Strong focus on execution and measurable results
• Opportunity to shape and scale a central growth channel
• Close collaboration with cross-functional teams
• Modern marketing setup with room for experimentation (incl. GEO)